12BET Renews Leicester City Partnership for 2024/25 Season
12BET can confirm they have renewed their partnership with Leicester City Football Club as it’s “Official Asian Betting Partner” for the 2024/25 season.
This exciting partnership marks another significant milestone for both organisations, enhancing the fan experience and bringing innovative betting solutions to the heart of the game.
12BET was Leicester City’s “Official Betting Partner” during the 2016/17 and 2023/24 seasons, and this renewed partnership enforces the relationship and trust built over the years.
A 12BET spokesperson said: “We are thrilled to become Leicester City Football Club’s Official Betting Partner. The Club has a rich history and vibrant fan community, which makes this an ideal partnership for us. We are keen to continue engaging with the Club’s supporters and offer them exciting betting options throughout the season.”
About 12Bet
12Bet is a leading name in the global sports betting industry and dedicated to delivering top-tier competitive and entertainment experiences to its customers.
About Leicester City Football Club
Leicester City has a storied history dating back to 1884. The club grabbed global attention in the 2015/2016 season, beating all the odds to win the English Premier League and become one of only seven clubs to have won the league since it began in 1992. In addition, the Club has won one FA Cup, three League Cups and two FA Community Shields. Leicester City has competed in European football seven times, reaching the quarter-finals of the 2016/17 UEFA Champions League and semi-finals of the 2021/22 UEFA Europa Conference League. For more information see: www.lcfc.com
12BET extends support for YONEX All England Open Badminton Championships
12BET, a leading online betting platform, is thrilled to announce a new landmark long-term sponsorship agreement with the prestigious YONEX All England Open Badminton Championships.
12BET first became the Official Betting partner of the YONEX All England Open in 2014 and, in renewing this new decade-long relationship, 12BET are further emphasizing their continued commitment to the sport of badminton and its most prestigious tournament on the tour.
The YONEX All England Open, one of only three Super 1000 events on the Badminton World Federation (BWF) tour, returns to the Utilita Arena in Birmingham on Tuesday 11th March 2025 - bringing together the very best in badminton for six unmissable days of elite sport played out in front of a proud, passionate, international audience.
Next year, fans will get the opportunity to see gold, silver and bronze medallists in action on home soil – the world’s best players will be arriving in Birmingham fresh from their successes at this summer’s Olympic Games in Paris.
And, as an official partner of the Championships, 12BET is dedicated to enhancing the worldwide reach of badminton – a sport globally renowned for its fast pace, dynamic nature and fanatical following all over the world.
Sue Storey, CEO at Badminton England, said “Badminton is one of the most exciting, exhilarating and dynamic sports to watch live – and there is no better place to sample our sport or immerse yourself in the very best of badminton than Birmingham. The YONEX All England Open Badminton Championships is a festival of badminton for all to enjoy and we are delighted that 12BET will continue to support the event and help us deliver a spectacular Super 1000 to a global audience in 2025 and beyond.”
Rory Anderson, Spokesman for 12BET added, “Sponsorship works best when there is a long term, solid commitment to the event. Here at 12BET, we feel very much part of the All England and look forward to many more years of association with this prestigious event”.
12BET Joins Forces with Leeds United as Official Asian Betting Partner
Leeds United has agreed a partnership with 12BET as its official betting partner in Asia.
The partnership will provide the sports betting and casino company, which was founded in 2007, with geo-targeted assets, club IP and other promotional material.
12BET become the latest brand to join the club’s partnership portfolio and will look to engage further with the already large fan base in Asia.
12BET Spokesman, Rory Anderson, said: “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”
12BET becomes official Sleeve Sponsor for Wolves
Wolverhampton Wanderers Football Club are delighted to announce that they will be teaming up with global online betting brand 12BET.
In the announcement, Wolves hailed 12BET as one of the “most recognisable and trusted sports betting brands, with a particular reputation as in-play football betting specialists”..
The agreement will see the 12BET logo displayed on the sleeves of both Home & Away team shirts for the 2022/23 campaign.
Wolves unveiled its new Castore home kit earlier and also revealed details of a new partnership with 12BET for the forthcoming season and the 12BET logo will be adorning the shirts becoming the Club’s new sleeve sponsor.
Russell Jones, General Manager Marketing and Commercial Growth at Wolves, was delighted with their partnership with the betting giant 12BET.
He said: “We are delighted to partner with 12BET as our official Sleeve Partner for the 22/23 season. 12BET have had been a staple in English Football for many years and we are excited to work together to engage 12BET customers and Wolves’ growing fan base in Asia.”
12BET becomes the Official Betting Partner of Triton Poker Montenegro 2019
12BET signed a deal with Triton Poker to be an Official Betting Partner for event Triton Poker Super High Series in Montenegro 2019. The deal with the Triton Poker Series is the first time 12BET has partnered with a poker company, but they have a rich history of successful sponsorship deals including a presence in the fields of snooker, badminton, pool, taekwondo and table tennis, although football has always been their primary focus.
12BET entered the sponsorship market in 2009 after becoming the shirt sponsor of La Liga side Sevilla. 12Bet has also been the Official Betting Partner of English Premier League (EPL) sides Swansea and Leicester City, the latter in the wake of their stunning 2015/16 triumph and currently hold official betting partners title for Arsenal F.C.(2016-19) in Asia.
The Triton Poker Super High Roller Series Montenegro 2019 will be the most ambitious Triton event to date, with ten events spread between May 5 – 17, including the €110,000 buy-in Triton Poker Series No-Limit, Hold’em Main Event, and the €110,000 buy-in Short-Deck Main Event.
Triton Poker was founded in 2015 by the Malaysian businessman, philanthropist and poker lover, Richard Yong, who felt there was a gap in the market for an exclusive tournament series for affluent businesspeople and high-end professional poker players set in some of the most luxurious locations in the world all in the name of charity. Funds from Triton Poker events have helped charitable organisations such as Project Pink and the Red Cross.
Previous winners of Triton Poker events include Fedor Holz, Daniel ‘Jungleman’ Cates, Justin Bonomo, Timothy Adams, John Juanda, Dan Colman, Jason Koon, Phil Ivey, and Mikita Badziakouski. For further information on the Triton Poker head to www.triton-series.com or contact info@triton-series.com. If you need any information on tournament info or buy-in details email vip@triton-series.com.
Badminton England announces 12BET as a Partner of the YONEX All England Badminton Championships
Badminton England, the award winning national governing body for badminton, is delighted to announce a new partnership with 12BET which sees the global online betting brand become the Official Betting Partner of the YONEX All England Badminton Championships for the next three years.
Now into it’s 109th year, and positioned as one of the Super 1000 events on the international World Tour, this prestigious annual Championships is the oldest and largest badminton tournament in the world, which sees the best players fight it out to join the YONEX All England’s legendary list of champions.
Adrian Christy, Badminton England’s Chief Executive, said: “I am delighted to welcome 12BET into badminton and to the YONEX All England Open Badminton Championships, one of the ‘must see’ events on the sporting calendar.
“We are constantly seeking partners who will not only enable us to further develop the Championship but who will bring greater fan engagement and experiences across our events and activities - I am really excited with some of the plans that 12BET have for our flagship event.”
12BET spokesman Rory Anderson said, “We are impressed by the huge reach of the Yonex All England Badminton Championships, especially in Asia which is a key market for 12BET. For this reason we are pleased to be able to sign a three year partnership agreement where we can promote our betting services to a large, engaged audience”.
12BET will partner with Badminton England from the 2019 YONEX All England Open Badminton Championships, being held at Arena Birmingham from 6 – 10 March.
12BET Sponsors West Bromwich Albion for the Second Time
Albion are delighted to announce that they will once again be teaming up with in-game betting specialists 12BET.
The multi-year agreement will see the 12BET logo displayed on the back of the first team shirts and shorts for the 2019/20 & 2020/21 campaigns.
The Baggies have already launched the first of their new kit designs for the forthcoming season and the 12BET logo will again be adorning the shirts - continuing a partnership established in 2017 when 12BET became the Club’s first-ever sleeve sponsor.
Simon King, Albion's Chief Commercial Officer, is delighted the Club and 12BET have continued their partnership.
He said: "Following a season filled with significant coverage both at home and abroad, we remained confident that the Club continues to offer a fantastic proposition – something that is certainly highlighted by this partnership.
"12BET are an established brand in this space, and are a joy to work with. We’re certainly pleased with our new agreement and that we can continue to work together beyond the new season.”
12BET spokesman Rory Anderson added: "We were delighted that we could once again partner with West Bromwich Albion, a Club with a rich history, and one with a track record of success in this division.
"We’re certainly looking forward to the new campaign and hope it’s a successful one for all.”
